Block + Rhythm partner to relaunch Perth icon

To commemorate Central Park’s relaunch, Block has partnered with Rhythm Creative Content to produce a short film to recognise the tower’s historic place in Perth’s business life and its adaption for a new era.

 

In 2017 Central Park embarked on the largest transformation project since its opening in 1992. Completed in July 2020, the fully refurbished public spaces feature open lounges and private business pods for tenant use, as well as a new, premium café offering.

The new Central Park has been designed to bring a fresh level of energy and excitement to one of Perth’s landmark buildings. The video had to reflect this level of sophistication and finish.

Owned by Perron Group and Singapore’s Frasers Logistics and Commercial Trust and managed on their behalf by JLL, Central Park is the Perth headquarters for a slate of global companies including WeWork, Grant Thornton and AEMO.

Block
CEO: Natalie Jenkins
Director of Client Services: Jane Jones
Account Director: Melissa Mailey
Head of Production: Jessica Richings
Creative Director: Mark Braddock
Writer: Louis Boys
Designer: Cameron Murray

Rhythm
Director / Editor: Chris Martin
Creative Director: Adam Rule
Producer: Amber Sims
DP: Duane Orriss
Post Producer: Gemma Rule
Drone: Air Framed
Sound Design: Justin Braine