BINGE launches ‘Scene:Scents’, a BINGE Sensory Entertainment Innovation via Thinkerbell

To accompany the premium experience of watching a BINGE Original, Thinkerbell has launched ‘Scene:Scents’, carefully designed to complement every moment of Aussies’ favourite shows.

Released as box sets to accompany Colin From Accounts, Strife and The Twelve, each set of candles is matched to individual scenes from each show.

The layered candles are delicately constructed with a range of scents, and meticulously timed to release as viewers watch.

For example the Colin From Accounts candles, have been designed to help embed viewers into Ashley and Gordon’s world (for better or worse), with scent notes of Aussie Suburbia, Eucalyptus, The Vet’s Office, A Bachelor’s Apartment, The Back Room Of A Brewery and even Dog Pee.

Says Fiona King, marketing director, BINGE: “The Scene:Scents candles are a game changer for entertainment buffs, enhancing home viewing with scents that bring iconic TV moments to life. Fans are able to experience the hilariously meet-cute from Colin From Accounts in all its messy, funny glory, complete with vet smells and dog pee – yes, really!

Says Tom Wenborn, executive creative tinker, Thinkerbell: “Candles that smell like obscure things aren’t new. But candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at an exact speed is kind of fun. While BINGE continues to raise the bar in entertainment quality, initiatives like Scene:Scents aim to revolutionise the way you experience watching.”

For a chance to experience a Scene:Scents candle collection, fans should head to https://instagram.com/BINGE

Client – BINGE
Creative – Thinkerbell
Candle production – First Flame
Packaging  – Biaccident
Launch film – Hotel Bell