Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Wil Boudreau, founder/chief creative officer of Boudreau Advertising in New York.
Winner: Tide ‘The Jason Alexander Hoodie‘. There are so many things I love about this spot. I love how weird the premise is. And I love all of Jason’s facial reactions to the abuse the hoodie is taking. But what I kinda love most is that it is an actual product benefit and an actual strategic brief and an actual insight and an actual brilliant idea in support of all of them. I know that’s a lot of actuals, but all those together are actually a rarity these days. Particularly in a spot as hysterically funny as this one. Nicely done Saatchi & Saatchi/Woven Collaborate! May you reach dizzying heights on the USA Today Ad Meter. READ ON…