Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Vince McSweeney, chief creative officer, McCann Central.
Winner: The Joshua Ribera Foundation ‘Life Cut Short‘. Geez. Thanks for putting me in an awkward position with this one. Yes, it’s a McCann execution, but I wasn’t involved with the work. I wish I had been, though. It poses the question ‘what if?’ and answers it in a way that leaves no doubt as to what we’ve all lost. It’s a powerful execution that resonates well-beyond its intended target audience. READ ON…