Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Toby Talbot, global chief creative officer of DDB’s bespoke agency, 14, based in Barcelona.
It’s Cannes week. Well it is in a virtual sense at least. And I find myself for the first time in a very long time, a mere one hour and twenty minutes flight away from Rose Town as opposed to feeling akin to embarking on a bus trip to Mars from my previous home in New Zealand. I’m not bothered about not being there frankly. It may be close, but Barcelona is infinitely nicer. And frankly, all awards shows still feel in this post pandemic reality we find ourselves in, a little bit, well, trivial.
And so, looking at the work on offer this week, a clear winner emerges. It doesn’t have a glossy case study unlike the countless purpose-led two minute examples presently being poured over by judges. In fact I had to use my new found friend in Catalonia, Google Translate, to help me land the message, my Norwegian being a little rusty.
Winner: IKEA ‘Trash Collection‘. One thing any piece of IKEA furniture will ever become I suspect is a family heirloom. But a great bit of upcycling on the other hand, it can be. The great thing about this film is that the brand allows us to see it the way it really is. Truth is a wonderful weapon. READ ON…