Bestads Six of the Best Reviewed by Saffaan Qadir, Creative Director, Paulus, Seoul, South Korea

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Bestads Six of the Best Reviewed by Saffaan Qadir, Creative Director, Paulus, Seoul, South Korea

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

 

This week’s judge is Saffaan Qadir, creative director at Paulus in Seoul, South Korea.

Winner: Skyn ‘Explore Uncensored Pleasures‘. When in doubt, show the product in its element. This is a staple of the conventional and the cookie-cutter in advertising. But, the one set of products to which one would dare not apply this is the set of products being advertised here. What gall. What brilliance! READ ON…