Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Rodolfo Fernandes, associate creative director at FCB Chicago.
Winner: Lemon & Paeroa: Best Day Ever. It’s not easy to make people laugh, and it’s even harder when there’s a brand guideline, tests and big companies involved. However, DDB New Zealand did it. They made a very funny campaign and also straight to the point. Well done! A special highlight for the soundtrack. I can’t listen to this song again without thinking of some zombies having fun. READ ON…