Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Rob Lenois, global chief chief creative officer at VaynerMedia.
Winner: Doritos ‘The Greatest Gift‘. I take zero shame in sharing with you all that I am a crier. This one slayed me. Yes, I was just crying. But this piece also did something else for me. It reminded me once again of the true power and scale of what we do every day. The power of advertising. Yes, our job is to help sell products to the world, but it can also make us see things differently and maybe just change the world itself.
As a father of two young boys who I will accept and love for exactly who they are, I know for some this might not always be the case. I also know in my own experience as a man that asking for help or seeking advice can be seen as a weakness and failure. This film goes right at acceptance through understanding with strong beautiful results. A loving father seeks the advice of the community to help him let his gay son know that everything is okay. The result? Through understanding he connects. That’s the point. Simple. Powerful. Real. There is nothing the inner critic in me would change. Thank you for this, Doritos. While this is a father and son lesson during this past holiday, it’s also a powerful lesson for all and for everyday in between as well. The world can thank you for that. READ ON…