Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Rahul Mathew, chief creative officer, DDB Mudra Group, Mumbai.
Winner – American Red Cross ‘A Bloody Nightmare‘. What an unexpected way to urge the viewers to donate blood. Not a drop was shed yet you could almost imagine all the red that would have been spilt, or donated in this case. It’s not easy to talk about a serious issue with a lightness of touch. Though must admit was really looking forward to Neve Campbell landing a good hard whack, for ol’ times sake. READ ON…