Bestads Six of the Best Reviewed by Pedro Americo, ECD, McCann Germany
May 16 2023, 8:22 am | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Pedro Americo, executive creative director, McCann Germany.
Winner: Toyota ‘Toyota Kid‘. Love it. It’s a very funny and straight forward translation of a true insight that is taken literally. It’s been a while since I haven’t seen that kind of technique being applied in such a sweet way. It’s made me laugh a lot. Plus the song settles the mood just right. Well done, team. READ ON…