Bestads Six of the Best Reviewed by Paul Reardon, chief creative officer, TBWA Melbourne + Adelaide

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Paul Reardon, chief creative officer for TBWA Melbourne, TBWA Adelaide and Sustain by TBWA.

BEST TV
Winner: ABC iview ‘A Jest, Surely‘. “Always Free. Always Entertaining.” It’s a great line for the ABC. Hard to argue against. This spot was well written, well cast, and true to the line. The Jester delivers a very heavy-handed product explanation, but they made it part of the comedy and put it at the centre of the script. I always like to see that. Why hide a product description when you can make it blatant and entertaining? There’s that word again. Nice one, ABC. READ ON…