Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Neil Walker-Wells, executive creative director at Juniper Park\TBWA, Toronto.
Winner: Instagram ‘Small Fries‘. I’m going with Instagram this week. It’s a really authentic-feeling spot with casual charm, and an emotional resonance that’s hard to ignore. If I had to explain Insta and the role it plays in Gen Z lives to anyone I’d probably show them this. I feel like it would have been easy to get this one wrong. Beautifully shot and edited. READ ON…