Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Neil Dawson, founder of Neil A Dawson & Company, London.
Fave: Budweiser ‘One Team‘. As one might expect the coronavirus features heavily in this week’s shortlist. I picked Bud as my favourite because it did more than just tell us to stay home. It celebrated the heroes out there who are doing all they can to keep us safe or fed. It also delivered a tangible message of what Bud is doing to help. As Bernbach said, ‘A principle isn’t a principle until it costs you money.’ Continue reading on Bestadsontv.com…