Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Matt Eastwood, global chief creative officer at McCann Health, based in New York.
It may be a little heavy handed on the strategy, but I thought the insight of Capita for the British Army’s ‘A Soldier is a Soldier‘ was a strong way to appeal to potential female recruits. And I applaud the fact that they didn’t make the film any less adrenaline-charged for the ladies. Definitely spot of the week. DHL ‘Keep Up With The Clicks‘ is a strong runner-up. It’s nice to see (well, hear) some good old-fashioned writing in a TV commercial. READ ON…