Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Malcolm Poynton, global chief creative officer, president creative at Cheil Worldwide.
Winner: John Lewis ‘The Beginner‘. Since John Lewis began the UK’s ‘SuperBowl of advertising’ with its Christmas campaigns back in 2007, one thing has weighed heavily on their shoulders – the public expectations for next year’s spot. And yet, here we are again, 15 years later and the story keeps getting better. A beautifully pitched, heartfelt reminder to UK consumers of the true spirit of Christmas (not-to-mention, of John Lewis’ commitment to the UK public thanks to their support for Children in Care.) READ ON…