Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Lupas Celis, executive creative director at ParadaisDDB Ecuador.
Winner: Amazon Prime ‘A Girls’ Letter to the Future‘. In this category I was looking for something that wasn’t just a film but that could be imagined as a whole campaign, that could lead to more media. This campaign, in addition to communicating the problem and the idea well, could work in outdoor or digital. You could have the girls to sign letters, etc. I like the route that the idea can have. READ ON…