Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Lisa Greenberg, co-chief creative officer at Leo Burnett, Toronto.
Winner: The Flemish Centre for Suicide Prevention ‘Reading Minds‘.
What I loved about this spot was the rawness coupled with the simplicity.
The solitary nature of peoples thoughts is such a truth.
The craft: the music choice – a tiny beat of hope, the carwash, the casting, the restrain, very well done. READ ON…