Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s Bestads judge is Kristal Knight, executive creative director at Ogilvy Network, New Zealand.
Winner: TVNZ+ ‘Wooing Jeff‘. I love this creative platform. ‘It’s free, but it could cost you’ is a wonderful way to use negativity to sell something positive. It’s refreshingly dark, inherently funny and with enough legs to take on ‘should have gone to specsavers’. Makes having to watch the ads on TVNZ+ worthwhile. READ ON…