Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites. This week it’s former Perth creative Jason Schragger.
This week’s guest judge is Jason Schragger, chief creative officer at Saatchi & Saatchi, overseeing offices in Los Angeles and Dallas.
Winner: B&Q ‘Flip‘. I am always incredibly inspired when creative groups push each other to bring something different to every aspect of film. When we poetically use all of the tools at our disposal, the advertising industry gets as close to art as it possibly can. In this spot, the music, the technique, the acting, the story, the hero, every bit of it perfectly works together. I have seen scripts like this presented several times but it takes a brave agency and client to make this happen and be able to pull it off. It makes it easier for all of us to push our own work even further. READ MORE…