Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Ian Mackenzie, chief creative officer of FCB/SIX, Toronto.
Winner: Hornbach ‘It Seems Impossible. Until You Do It‘. A compact epic – and a fun ride built on a true truth. This brand understands and expresses empathy for its users. A classic TV commercial in all the right ways. Continue reading on Bestads…