Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judges are Graham Drew, chief creative officer of Grey Malaysia and Singapore and Michael Knox, executive creative director at Think HQ Australia. Drew and Knox are co-host The Imposterous podcast series.
Winner: APPLE ‘The Greatest‘. Sure is! Landing ahead of this year’s International Day of People with Disabilities, Apple’s ‘The Greatest’ brilliantly showcases the heart of their design philosophy – that technology should be instinctive, for everyone. This film shows their range of accessibility technologies and celebrates the people that use them. The spot, directed by Kim Gherig, has everything we’ve come to expect from Apple’s very best work. Product demonstrations oozing humanity, emotional imagery, pitch perfect music tracks and mixed media that keeps us entertained and informed. After watching this brilliantly crafted film, watch the one with audio descriptions, maybe even more brilliant. READ ON…