Bestads Six of the Best Reviewed by Frederico Roberto, ECD, Interweave Agency, London

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Frederico Roberto, executive creative director at Interweave Agency in London and Athens.

BEST TV
Winner: Audi Norway ‘Globe‘. It’s the second ad I see ‘answering’ back to the General Motors’ one with Will Ferrell at the Super Bowl and its stab at Norway’s clean energy vehicles philosophy. Point being, to pull something like this, with Kristofer Hivju, in less than a week, is a great testament of creative prowess. Oh, and great messaging too: “Don’t hate. Imitate”. Relevant. Timely. All you need. READ ON…