Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Fabio Seidl, director of global creative development at Meta, based in New York.
Favorite: Loto (French Lottery) ‘Grandma‘. I’m a sucker for good, simple concepts, and this one got me: “It doesn’t happen only with other people” is an excellent argument for people to believe anyone can be a Lotto millionaire. It also uses an authentic, famous line: “what, did you win the lottery?” And hey, it has something in extinction: humor. Great casting and great, minimalistic photography. READ ON…