Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Fabio Seidl, director of global creative development at Facebook in New York.
Favorite: Nike/Shelflife ‘Weird‘. Fantastic work – also in the “surreal” meaning of the expression – from director Marc Sidelsky. It’s fashion, it’s retail, it’s to announce a collab between Nike and Stussy, but it’s nothing that you’d expect. Great acting with two actors that un-act it with zero emotion, great product shots that are not product shots, packaged around a non-sense story. Wait, they said: weird. Yes, weird story.
Runner-up: Optus ‘Amazing Race‘. This one probably got me for the nostalgia. It’s classic TV advertising, and for a classic category: telecom. Everything is really well thought: from the Hot Wheels/Matchbox cars that speak to the parent’s audience, to the kids using gadgets to create a plan to play even when they’re stuck at home, without making us feel bad for the quarantine, again. Extra points for the soundtrack, Rock Lobster from B-52’s. Continue reading on Bestadsontv.com…