Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Emir Shafri, chief creative officer at Publicis Groupe Malaysia.
Winner: Native ‘The Return‘. If you’ve ever worked on a personal care brand, chances are you would’ve come across a similar “tell them it’s long-lasting” brief (cue shot of love interest doing a double take after catching a refreshing whiff of our hero, despite a day of sweaty sports). Yet, this spot manages to find a humorously different way to tell the “long-lasting fragrance” story. The film direction and casting gives the film a stickiness that was as long-lasting as Native’s pina colada fragrance. READ ON…