Bestads Six of the Best Reviewed by Daniela De Seta, creative director, BETC Paris

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Daniela De Seta, creative director at BETC Paris.

BEST TV
Winner: Paramount+ ‘Hail Arnold‘. A great piece that inspires laughter and stands out among the rest of this week. This Paramount+ commercial reminds us that making people laugh is one of the hardest emotions to achieve in our industry. Good ads can make us cry, reflect on things, or even change our mind. But when a film manages to make you laugh, that’s priceless. We all need a little humor in our lives. READ ON…