Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Daniel da Hora, chief creative officer at DH,LO Creative Boutique, Brazil.
Winner: Burger King: The Moldy Whopper, by INGO Stockholm / DAVID Miami / Publicis Madrid. There’s no doubt brands need to be brave in a world full of competition. But when a food chain decides to show their main product decomposing, to tell people they are turning their meal into free of artificial preservatives, this is not only brave, but risky and absolutely innovative. It works in a thin line between a huge goal or a complete disaster. Thanks to Ingo Stockholm, David Miami, and Publicis Madrid it just became an already master-piece of contemporary advertising. The soundtrack is also a classic, but from all times. READ ON…