Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Cristiano Tonnarelli, group creative director, Ogilvy, Singapore.
Winner: PERIOD. ‘Crampus‘. As an Italian guy, during my life I’ve been exposed to hundreds of Santa Claus videos for Xmas. Many of them follow the usual cliche, while the most interesting ones are usually the ones that turn roles, characters, behaviours: bad Santa, young Santa, black Santa, etc. I confess I’ve never seen a Period Santa. I like this twist and the purpose behind it. Menstrual products can be very expensive in many countries, while no woman has chosen to have a period. READ ON…