Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Carlos Andres Rodriguez, chief creative officer at MullenLowe Group, Colombia.
Winner: BUD Canada / UBER Canada ‘Whassup again‘. Even though I’m not a huge fan of remakes and new ads appealing to old ones, this commercial perfectly recreated the memorable ‘wassup’ joke, to give a new meaning to it. By showing a conversation between several smart devices, it questions how stupid humans could be when coming back home from a party. The spot nailed it with the editing, the humor and the execution, to create a perfect non-US based SuperBowl Ad that makes me laugh every time I watch it. READ ON…