Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Arjun Mukherjee, VP and senior executive creative director at Wunderman Thompson, South Asia.
Winner: Movember ‘The Mo is Calling‘. The adrenalin went on an overdrive straight from the opening shot, in fact the very moment when the soundtrack by the Mongolian folk metal band ‘The Hu’ sweeps in. ‘Men’s Health Matters’ and this one-minute, asphalt burning, moustache growing, heart thumping call to action film, makes you feel like dropping everything and go on this ride. The very fact that a serious issue has been dealt in a fun, non-conformist, cultist, radical way, is what makes it a winner for me. At the end of it all, when the ‘shimmering silver MO, hovers in the sky, I wanted to grow a moustache over my moustache, join the brotherhood, help other men and go MO! MO! MO! MO! Continue reading on Bestadsontv.com…