Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Adams Fan, founder and chief creative officer at F5 Shanghai.
Winner: Apple AirPods Bounce. Guy at home getting ready to go out. He wears his jacket, looks at the mirror, forces a smile. A typical opening for a commercial. But what a commercial! Along the way, he finds that he can bounce from object to object effortlessly. That anti-gravity feeling, captured in the film. Beautiful and flawlessly done. Great insight, great execution! READ ON…