Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Adam Bodfish, executive creative director, McCann Birmingham.
Winner: The Montreal Children’s Hospital Foundation ‘Two little brats for life‘. It was my first day off for Christmas today. And I had intended on watching Netflix. However, my youngest was having an operation on her ears. So, instead, I found myself sitting in a children’s ward amongst a number of other young children. You soon remember that some things in life are much more important than the things we often stress about in this industry. And this campaign highlights one of them. It’s a familiar construct, but I couldn’t care less. It’s beautifully shot. Well-acted. And the story, albeit not festive, does remind us what is important this time (and every time) of year. READ ON…