Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judges are Vince Osmond (left) and Jade Manning (right), creative director team at DDB Sydney, Campaign Brief’s 2018 Australian Agency of the Year.
It may seem like an obvious criteria for great work, particularly in film, but ultimately we want our audience to feel something. Ask anyone who has found themselves staring at an unanswered text, or scanning a finalists list only to find their work absent, and they’ll tell you that being ignored is far worse than any insult. At least a punch in the gut has feeling. Indifference is unbearable.
Fortunately there was deluge of feeling in the film category. Medmen and Nordstrom (runner up) spots left us feeling awestruck, and with their effortless sense of craft maybe even a touch inadequate. Equal Pay Day made us feel like we needed to question everything; equal pay, horse insemination, plumber’s working conditions in the Netherlands. Everything. But Nike (winner), as they so often do, made us feel like we needed to do something, and maybe more importantly, to do less of some things too. READ ON…