Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Jeffrey Hilts, co-chief creative officer at FCB Toronto.
Winner: Quitline ‘Follow You Till I Die‘. Right from the opening shot I was drawn in by this film. In fact, it didn’t feel like I was watching a film at all. While the shooting-style and performances contributed to this, it was the connection between dog and owner that drew me into the story in such a powerful way. And though I must admit, as an ad person I had an idea of where it was going, in the end, it didn’t matter. The story was so touching, so personal, and heart-wrenching, I was legitimately brought to tears. Well done… READ MORE…