With many creatives in the world self isolating, Campaign Brief introduces a daily dose of inspiration – Best Ad of the Day – chosen from the many submissions to our global creative site, Bestads.
Playboy has long been a leader and a convener in the sexual wellness space, hosting playful conversations that explore topics far ahead of their time for the past sixty-six years. Today, the iconic brand launches a cheeky PSA that points out the humorous similarities between the guidelines for social distancing and those for practicing safe sex. The PSA, ‘Practice Safe Six’ was developed in partnership with Austin-based creative agency Preacher, and plays on the cliches of high school sex education… to spark a smile and drive greater awareness of effective social distancing measures to continue to contain and prevent the spread of Covid-19, especially as many cities begin to lift some of their ‘shelter-in-place’ orders.
Practice Safe Six takes six age-old tips viewers may remember from their teenage sex ed classes and playfully updates them to apply today to social distancing recommendations: ‘Wear Protection’ recommends the use of masks in public; ‘Ask Permission’ tells you to communicate about boundaries before approaching another’s six feet of personal space; ‘Limit Social Partners’ urges keeping all public encounters to a minimum; ‘Wash Before and After’ reminds you to wash your hands before and after any social contact; ‘Communicate’ urges you to tell those you’ve come into contact with if you think you’ve been infected; and ‘Abstain’ encourages you not to give into those ‘natural urges’ to leave your home and see your friends – Playboy cheekily caveats, however, that abstinence-first is not their approach when it comes to sex ed.