Best Ad of the Day: Nike ‘For Once, Don’t Do It’ by Wieden + Kennedy, Portland

With many creatives in the world self isolating, Campaign Brief introduces a daily dose of inspiration – Best Ad of the Day –  chosen from the many submissions to our global creative site, Bestads.

Let’s all be part of the change in this powerful Nike spot, title ‘For Once, Don’t Do It’ created via Wieden + Kennedy, Portland.

VIEW THE SPOT

The ‘For Once, Don’t Do It’ copy reads:
Don’t pretend there’s not a problem in America.
Don’t turn your back on racism.
Don’t accept innocent lives being taken from us.
Don’t make any more excuses.
Don’t think this doesn’t affect you.
Don’t sit back and be silent.
Don’t think you can’t be part of the change.
Let’s all be part of the change.

Seen (or created) a great ad recently? Tip us off with an email to kim@campaignbrief.com