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New Zealand Police wanted to make sure that every person in New Zealand understood and takes on board all the key messages about Covid-19 and self isolation.
Police worked with production company Wrestler and Wellington Paranormal to create a series of videos. Wrestler recruited cast members from Wellington Paranormal, a popular New Zealand comedy TV show to star in a series of web films on the Covid-19 lockdown experience in the country.
Running on New Zealand Police online medias, the humorous campaign has been viewed 7 million times and in one episode features Jacinda Arden’s fiance, Clarke Gayford, whilst babysitting their daughter Neve.
Wellington Paranormal have previously worked with New Zealand Police on the 2018 Police Recruitment video and a series of Road Safety videos.