With many creatives in the world self isolating, Campaign Brief introduces a daily dose of inspiration – Best Ad of the Day – chosen from the many submissions to our global creative site, Bestads.
Directed by Elle Ginter and Stephania Dulowski, Excelsior #EverUpward is a three-minute film that is the culmination of numerous sleepless nights spent driving through NYC at the height of the quarantine.
The film was created in an effort to positively reflect moving forward and highlight what New Yorkers miss most at the centre of self-isolation.
The film encapsulates the themes surrounding their week: “We miss you. We love you. We’re thinking of you,” heard in countless phone calls, Zooms, FaceTimes, and Governor Cuomo’s address to NYC.