With many creatives in the world self isolating, Campaign Brief introduces a daily dose of inspiration – Best Ad of the Day – chosen from the many submissions to our global creative site, Bestads.
Coca-Cola has launched new work – ‘Open Like Never Before’ – its first campaign in EMEA since Covid-19 changed the world in so many ways.
Coca-Cola temporarily suspended all planned marketing activity in April, redirecting resources instead towards supporting its retail partners and communities. Alongside its bottling partners and The Coca-Cola Foundation, the company pledged to donate more than $100m globally to organisations leading local relief efforts.
Now Coca-Cola is returning to the air with this new campaign created and developed by 72andSunny Amsterdam. The campaign marks a time of cultural and social change. It begins with a manifesto written specifically for Coca-Cola by award-winning spoken word artist, George The Poet.