Beerfarm partners with Digital Loop to roll out their first media campaign
If you’ve travelled to the South West of Western Australia, you may have come across craft brewery, Beerfarm. Located in Metricup, they produce ales, lagers, IPAs and a fresh cider.
Digital Loop recently partnered with Beerfarm for the brewery’s first advertising campaign since their foundation.
Using Australia’s market leading music and entertainment publisher – The Brag Media (Rolling Stone Australia, Tone Deaf and The Brag), the campaign delivered native content, social, digital display and pre-roll video.
Georgie Strain, Campaign Coordinator at Beerfarm, says: “we were so excited to partner with Digital Loop and Rolling Stone for Beerfarm’s first foray into the digital publisher space to increase our brand awareness, nationally in a thoughtful way. We are running an experience based competition that highlights getting Out Of Office and into the wild, on a land or sea adventure around WA and NSW.”
Digital Loop also provided HTML production to the campaign, part of a new company expansion into digital led production services, which will be announced in 2022.