AdSchool has revamped its popular Copywriting course, adding an online learning option and updating course content to help participants develop their copywriting skills across a variety of mediums, and become a better writer overall.
In Perth, the in-person course starts on October 27 and will be facilitated by renowned freelance writer Heather Bowen. Bowen undertakes sessional lecturing and tutoring at Edith Cowan University, and over her expansive 30-year career has won numerous awards both here and abroad, working across advertising, corporate public affairs, politics and the not-for-profit sector.
Andrew Tinning, Founder, AT Creative said: “I’ve always been a great believer that success in this business comes from surrounding yourself with the best people. You need passionate people with exceptional skills and talents who you can trust to deliver every time. When it comes to ‘writers who can write’ Heather is up there with the best who I’ve worked with and at the top of my list to call.”
Bowen said: “This course is about words and how you use them to invoke a knowing smile, a raised eyebrow, or compel people to reach for their wallet.
“It’s about understanding how words are more than just an arrangement of vowels and consonants in a website, press release, radio spot, billboard or brochure and that they are instead keys to unlocking an audience’s imagination and making a brand standout.”
“If you want to improve your writing craft across multiple mediums and better understand the process for coming up with cut-through copy that is compelling and creative, then this course is a must.”
There are two main elements to AdSchool’s copywriting program – a pre-recorded video lecture for participants to watch in their own time, and a live working tutorial session led by the course facilitator where participants can put theory into action, which will be followed by homework and assessments.
Participants who have benefited in the past include account coordinators and executives seeking a greater understanding of copywriting, marketers, creatives and savvy small business owners.
Week 1: Introduction to Copywriting – Mandie van der Merwe and Avish Gordhan (M&C Saatchi)
Week 2: How to Write Great Headlines – Richard Morgan, AnalogFolk
Week 3: How to Write a Copy that Works! – Jenny Mak, DDB Sydney
Week 4: Writing for the Ear (audio) – Joe Hawkins, Wunderman Thompson Sydney
Week 5: Writing for the Eye (moving Media) – Lea Egan, Special Group Sydney
Week 6: Writing for Online (web, ads, social media, EDMs, blogs etc) – Lucy Kough, BMF
Week 7: Business Writing (manifestos, vision/mission statements, taglines etc) – Lachy Banton and John Linton, 303 MullenLowe Perth
Week 8: Individual presentations
Full course details can be found here.