Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers.
Bankwest has rolled out visual terms and conditions for its Bankwest Easy Transaction Account, reimagining the traditional text formats of delivering key product information to customers.
The campaign features across out of home, digital and radio, and a national TVC.
Executive creative director at Union, Paul Nagy said the agency had worked with Bankwest over the last 18 months to develop a ‘visual’ contract: “Union’s job was to develop a communications approach that engaged customers with this topic – using visual contracts as a way to bring the Bank Less promise to life – behaving less like a bank by creating hassle-free, transparent and customer focused.”
Says Paul Vivian, chief customer officer, Bankwest: “Customer needs are changing, and visual T&Cs provide critical information to customers in a simple, friendly and engaging way to support them in improving their financial wellbeing.”
Paul Vivian – Chief Customer Officer
Susan Maxwell-Leigh : Executive Manager – Marketing Strategy & Development
Nicole Majstorovic : Senior Manager Special Projects – Brand & Marketing
Paul Nagy – Executive Creative Director
Dean Hunt – Creative Director
Nat Teoh – Head of Art
Dan Debuf – Copywriter
Niall Stephen – Art Director
Jenie Johnston – Senior Designer
Daniel Bevins – Client Partner
Kelly Bristol – Group Account Director
Mia Bulatovic – Account Executive
Hannah Muirhead – Strategy Director
Jessica To – Media & Strategy Director
Jodie Garner – Amplification & Trading Manager
Marah Bonifacio – Amplification & Trading Executive
King St – TVC & Radio Production