WA automotive group Autospark has appointed digital ROI agency the Glide Agency, to take on all digital marketing activities.
Spokesperson for the group Craig Thomson, said Autospark has been planning for its online capability across the group’s ten outlets to be adaptive to change in the automotive market.
“With the electric vehicles set to transform the industry, Autospark must be seen as a relevant, trusted player in the future of automotive and lifestyle markets. eCommerce and online booking is a key addition, with the customer experience the focus of our proposition to the customer.”
“After much consideration, Glide matched all the criteria we need to give Autospark a bigger digital footprint in the auto electrical and accessories market.”
A new and agile website is also in the planning stage. Mobile customers will be able to select and confirm appointments from their smartphones when and wherever they need service.
Glide CEO Es Chandra said Autospark operated across a range of markets.
“The sector is now much more than replacing batteries, re-gassing your AC and fixing faulty starter motors and alternators. They compete in the 4X4, caravan, trailer and marine accessories space, with technology and accessories in lighting, solar, appliances, CB radio and immobilisers… just to name a few.”
“Our obsession with data mining and return on investment is the key to success online, and we will certainly strive to achieve that for Autospark.”