For the first time in its three-year history, State of Social was held across two packed days. Meg Coffey provides this run down of the successful event.
State of Social brought an action-packed two days, with TikTok stars to Hollywood stars, the world’s best and brightest minds in social media and digital marketing assembled (or Zoomed) at Optus Stadium for an in-depth look at the current and future trends in social media and digital marketing.
With 2020 being, well, 2020, State of Social was forced to embrace the digital world more than ever before, as State of Social went Covid-safe. Speakers Tom Goodwin (Rethinking), Lauren Quaintance (Storyation), and Matthew Kobach (Fast) presented on the State of Social big screens via Zoom. Plus, there was even a special pre-recorded presentation from Jenn Hermann (Jenn’s Trends).
Fortunately for all those in attendance, someone we’re used to seeing on the big screen was able to grace the State of Social stage in person, with Kate Walsh (Grey’s Anatomy) sitting down for a chat with Meg Coffey. Kate offered an intriguing insight into celebrity life, managing a social image, running a business, and how social media plays a key role in all of the above.
Spacing things out on day one were in-person presentations from Fabienne Sharbanee (Bennett + Co), Seva Mozhaev (TikTok), and Justin Dry (Vinomofo). Fabienne offered her legal expertise on liability and defamation on social media, Seva shared his TikTok success story and how TikTok can help business grow, and Justin shared his story of failure, perseverance, and business success.
Oh, and if you hadn’t heard already, attendees were treated to a special surprise at lunch, with some of the cutest puppies from Dogs’ Refuge Home popping in for a few pats and scratches.
In addition to enough candy to make a dentist’s skin crawl, day two at State of Social had attendees adjusting their thinking caps slightly, as we swapped out more formal presentations for a host of engaging and hands-on workshops.
Kicking things off Gabe Mach (Bonfire) had the room at max capacity with his workshop, Rethink Digital. At the same time, Meg Coffey (#SMPerth, Coffey & Tea, State of Social) ran a practical workshop where attendees created a marketing plan for Dogs’ Refuge Home. After lunch, Meg backed things up with her second workshop for the day, focussing on telling better stories on social media, and Gavin Carver (88 Astronauts) held an absolute masterclass on creativity in social media and some of his favourite creative tools.
Now it’s time for the question on everyone’s lips … when will State of Social ‘21 be held? Well, we couldn’t be more excited to announce that State of Social will return for a fourth year on August 24 and 25! Mark it in your calendars now, and make sure you’re following State of Social online for speaker announcements, key information, ticket releases, and a whole lot more.