Hot on the heels of their hugely successful $99K campaign starring Sam Kekovich and Gary Ablett Jnr. AT Creative & ZAC Creative, in conjunction with Melbourne based Woof Creative, have produced a new campaign to mark Simonds Homes 70th anniversary.
”70 years is a huge milestone for any business, particularly in the home building sector during these challenging economic times,” said AT Creative director Andrew Tinning. ”So, it was a great honour to be asked to help this great Australian company celebrate their remarkable achievement. Rather than just focus on the birthday, the campaign celebrates 70 years of innovation and industry firsts that Simonds Homes have accomplished since founder Gary Simonds built his first home for his family in Altona back in1949.”
The content, directed by Ross Tinney and produced by Troy Zafer, was shot over a week in Melbourne, using local crew and Perth DOP Patrick O Sullivan, with post production by Boogie Monster and sound by Julio’s Studio.
The campaign launched over the weekend and includes TV, cinema, print, out door, online and social media. Multiple interviews with long serving Simonds staff members and key industry suppliers sharing their Simonds Firsts, were also a major component of the shoot.