AT Creative and Neve Media help Free the Hounds with confronting new campaign
Since 2015, greyhound racing in WA has killed more than 1,400 healthy dogs including six more in the last few weeks alone. The latest victim of this outdated, inhumane, and unsustainable sport (can it really be called that) was a young female. Part of a litter of four that were being trialled so they could be approved to race by stewards, she suffered a broken leg and was euthanised on the spot. Her three littermates went home without their sister who was most likely left in the freezer at the track.
Free The Hounds is a Perth based non-for-profit organisation run entirely by volunteers.
Their purpose is to stop the inhumane treatment of greyhounds by educating the public, providing transparency about the racing industry, lobbying the government, keeping regulatory bodies accountable, promoting greyhounds as companions not commodities and advocating for welfare reforms.
Their aim is to end greyhound racing in WA.
AT Creative Director, Andrew Tinning, said: “As a passionate dog lover and owner, it’s been a pleasure to join Debra Neve in supporting Free the Hounds President Melissa Harrison on her quest to end this barbaric practice. I meet many rescue greyhounds on my walks with my own pooch Ned, and these beautiful, gentle creatures deserve to be protected.”
“Please do your bit by signing the petition at freethehounds.com.au and if you have a puppy waiting at home, make sure you give them lots of pats and cuddles and remember how lucky you are to have each other.”
The campaign launched this week on social media with outdoor to follow.
Credits
Client: Melissa Harrison President Free the Hounds
Writer / Art Director: Andrew Tinning at AT Creative
Media: Debra Neve at Neve Media
8 Comments
Great to see this topic being talked about more and more. Nice work AT.
A brilliant campaign which speaks the truth! End greyhound racing now!
Thanks for supporting the campaign by Free The Hounds & helping to shed a light on what’s happening with these beautiful dogs in this horrendous industry. It’s well past time WA dragged itself out of the dark ages and put and end to this. If you were to do an opinion poll of the entire population you’d find the vast majority think it’s an abhorrent practice to exploit man’s best friend for nothing more than human greed, it’s certainly not entertainment!
Thank you these are powerful images. Its time people realise its up to us to rally behind Free The Hounds, sign the petition and finally end this abusive, greed and gambling fuelled industry!
Fantastic Campaign….needs to be said as it is. The industry doesn’t care about how much ‘wastage’ they leave in their wake to keep this draconian so-called family entertainment going. About time WA caught up with public opinion….time to End Greyhound Racing In WA.
These are wonderful Thankyou so much for advocating for these beautiful boys and girls and supporting Free The Hounds 🙏
Thanks so much to Andrew and Debra. We find it very hard to have people want to take a stand on a topic that so many see as “political”. The only thing political about it is the Government gets to spend your tax on propping up this outdated “sport”. We have more tracks in Australia than anywhere in the world for dog racing and are just one of seven countries still to allow it. 13 dogs have been killed and 23 have suffered broken legs this year. For what? We are better than this and need to show the rest of the country we are.
Such powerful images.
It is difficult to believe that in 2024 we accept the injury and death of animals for “sport” and gambling profits.
From 9 deaths in the last race season to 23 in 8 months this season….unacceptable.