ARN has launched an innovative, industry-leading online planning tool that allows commercial partners to analyse and enhance their audio campaign delivery and messaging using ARN’s research-backed insights and consumer data.
The ARN Audio Connections Planner is audio intelligence reimagined. Created in-house at ARN, it’s a complementary tool to existing metrics that enhances audio buys for marketers and agencies.
Designed to bring together data on audience metrics, category involvement and mental availability, the ARN Audio Connections Planner gives advertisers the best possible chance to connect with consumers at their most receptive moments of the day. Simply put, it’s essential data for planning effective audio campaigns.
The ARN Audio Connections Planner works by evaluating activity across three key data segments to better understand the ‘how’, ‘when’ and ‘what’ of consumer audio engagement.
How they listen to audio:
Uses data that explores how listeners are engaging with audio. For example: Are they heavy podcast users? Are they breakfast radio aficionados?
When they are most receptive to audio messaging:
ARN’s data gives insight into how people are feeling when they are listening based on industry-leading research about mood and mindset at various points of the day.
What audio messaging will they respond to:
This unique insight adds data from ARN’s in-house Neuro Lab research studies to understand what listeners will respond best to at the moments that matter most.
Using this data set means ARN’s Audio Connections Planner will be able to show which parts of the Audiosphere will be most effective to create a connection with consumers that leads to action.
ARN’s Chief Strategy & Connections Officer Lauren Joyce said, “As audio experts, ARN is leading the way with research-backed insights so marketers and agencies can maximise the effectiveness of their audio campaigns. ARN is making it easier than ever for our commercial partners to utilise our expertise to create sophisticated and effective audio campaigns right across our Audiosphere, resulting in connections with consumers that create measurable actions.”