ARIA reveals nominees for inaugural best use of an Australian recording in an advertisement: Brand Agency’s Tourism WA makes the cut


The Australian Recording Industry Association (ARIA) has revealed the nominees for the inaugural best use of an Australian recording in an advertisement. Work via The Brand Agency, M&C Saatchi, 72andSunny, Bring Agency, Bolster Group makes the cut.


The nominees were determined by seven judges across the advertising and music industries: Beth Appleton, CEO at Jaxsta Music; Eric J Dubowsky, ARIA and Grammy-winning producer; Holly Rankin (aka Jack River), artist and founder of Our Soundtrack Our Stories; Justin Graham, group CEO at M&C Saatchi AUNZ; Libby Minogue, CMO at Virgin Australia; Madeleine Stockwell, marketing manager at Smirnoff; and Mohamed Komba, senior director, A&R Australasia, at Warner Music.

Says ARIA CEO, Annabelle Herd: “We’re thrilled to see such a wide range of agencies and heavy hitting clients participate in the ARIA Awards’ first acknowledgment of the important role advertising can play in the careers of Australian artists, and the creative talent and clients who facilitate those opportunities deserve recognition on Australian music’s biggest stage.

“Congratulations to all the nominees and thank you for your support of our outstanding homegrown talent.”

Best Use of an Australian Recording in an Advertisement (duration of 2 minutes or less)

Google: Helping You Help Others – 72andSunny, Baker Boy

Tourism Australia: Come and Say G’Day – M&C Saatchi Sydney, King Stingray

Tourism WA: Walking On A Dream – The Brand Agency, Empire Of The Sun

Wilk Turkey: Music 101 – Bring Agency, Matt Corby

Best Use of an Australian Recording in an Advertisement (over 2 minutes duration)

Australian Marine Conservation Society: Voice of the Sea – Innocean Australia, John Williamson

Sim Sessions: Blessed – Bolster Group, Becca Hatch

Tourism Australia: G’day Short Film – M&C Saatchi Sydney, King Stingray

Vodka Cruiser: The Solo Project – Bring Agency, The Veronicas

This year, artists will be celebrated across 29 categories with the winners crowned on Wednesday, 15 November at The Hordern Pavilion.