Following its acquisition by Mercury Capital, Bauer Media Australia has been rebranded as ARE Media, with representation in WA continuing via Media Tonic.
Media Tonic Managing Director David Fare believes the change in ownership and identity will deliver a refreshed local focus to Australian storytelling.
“ARE is Audience, Reach and Engagement, and they’ve been core strengths historically, but there’s innovation and novelty ahead. The ARE tagline is ‘Be Captivated’ and this is an excellent representation of how deeply our audiences engage in food, fashion, beauty, homes, entertainment and lifestyle.
“People don’t just read, they savour and soak-up the content. Media has become experiential, and the new tagline reminds us that these brands are immersive; across magazines, digital, social, video, customer review sites, TV and podcasts.”
ARE connects with six in ten Australian women, with unrivalled research on what moves, inspires, and excites women – and what makes them buy.
The new company is setting its sights for 2021 with a virtual showcase on Thursday, November 5.
“We regard the virtual showcase as an essential update for Perth media buyers and key agency personnel,” said Fare. “Not just because it’s a pivot point for the biggest, most engaged digital and print properties in the market, but because it talks to important trends in brand activism and influence, and in bespoke storytelling.”
Register for the November 5 showcase HERE.
NB. The Showcase commences at 10:00am AEDT, which is 7:00am in WA. If you would like to arrange a more convenient time for your team, please contact Lisa Lind – firstname.lastname@example.org or tel 9388 7844.