Antonell Doyle, currently Head of Direct Sales, has been promoted to the role of Perth Commercial Director after a lengthy tenure within NOVA Entertainment’s commercial team that has seen her play an instrumental role in the commercial success of Nova 93.7.
Doyle will take on the expanded remit to lead the agency and direct commercial team in Perth.
Nova Entertainment Chief Commercial Officer Peter Charlton said: “Antonell has had an impressive career and made a significant contribution to the commercial and cultural success of the Perth team. She is not only exceptional at what she does but undertakes the role with infectious enthusiasm and energy. Antonell is a positive force within our business, and it gives me enormous pleasure to welcome her into a role in which I know she’ll excel.”
Doyle said: “I am excited to be taking on the role of Commercial Director for Nova 93.7 as we continue to support our clients and the Perth market moving into 2021. We have a strong team and will work together to create, not only value for our clients but continued results for their brands. I am passionate about this new role and looking forward to taking on the challenge.”
Charlton also announced the appointment of Luke Minto to Group Commercial Director. Minto has held the position of Sydney Commercial Director for seven years and has worked in various senior commercial roles within NOVA Entertainment since joining the business in 2004.
As Group Commercial Director, Minto will have joint responsibility, along with National Commercial Strategy Director Kate Murphy and Group Yield and Inventory Manager Michael Duncan, for revenue generation across all of NOVA Entertainment’s platforms. He will lead the Commercial Directors across the country, creating great experiences and commercial solutions for all clients.
This new position was created following the announcement that Charlton will succeed Cathy O’Connor as CEO in November.
Charlton has been NOVA Entertainment’s Chief Commercial Officer since May 2018. With over 20 years’ experience in the media industry, he joined NOVA Entertainment in August 2012 as Group Sales Director, and has also held the role of Group Commercial Officer with NOVA Entertainment.